Produk UMKM Binaan PT GKP Ramaikan Pameran Pekan Produk Unggulan Sultra

Keterangan Gambar : Pameran produk unggulan Sultra turut diramaikan produl UMKM binaan PT GKP. Foto: Istimewa.

Potretsultra

KENDARI – Produk UMKM binaan PT Gema Kreasi Perdana (GKP), ikut serta dalam pameran Pekan Produk Unggulan Provinsi Sulawesi Tenggara 2024. Keikutsertaan produk UMKM binaan PT GKP tersebut diinisiasi oleh Dinas Pariwisata Kabupaten Konawe Kepulauan.

Kegiatan pameran yang dilaksanakan pada 23-25 April 2024, di depan Tugu Religi Sultra (MTQ) Kota Kendari tersebut, merupakan salah satu cara untuk terus mengenalkan produk UMKM binaan perusahaan kepada pasar yang lebih luas.

“Produk UMKM binaan PT GKP, sudah sering ikut serta dalam berbagai kegiatan pameran, bekerja sama dengan beberapa Dinas di Kabupaten Konkep. Tahun ini, bekerjasama dengan Dinas Pariwisata dan kegiatan sebelumnya, bersama KPH Wawonii,” demikian disampaikan CSR Supervisor PT GKP, Frans Dalopez.

Selain keikutsertaan melalui berbagai pameran, pasar produk UMKM binaan PT GKP juga dilakukan melalui penjualan di beberapa gerai tokoh oleh-oleh dan pusat perbelanjaan di Kota Kendari.

“Sejak akhir tahun lalu (2023), kita sudah menjalin kerjasama dengan beberapa toko oleh-oleh di Kota Kendari. Respon pasar cukup bagus, beberapa kali sudah melakukan permintaan tambahan,” uca Frans.

PT GKP lanjut Frans, tidak hanya berfokus pada proses pembuatan produk dan kemasan yang bagus, tetapi juga ikut memikirkan pemasaran produk. Sehingga produk UMKM bisa masuk ke pasar yang lebih luas lagi.

Sementara, Kepala Bidang Ekonomi Kreatif Dinas Pariwisata Kabupaten Konawe Kepulauan, Jumin mengatakan, produk UMKM binaan PT GKP merupakan salah satu produk andalan dari Konkep yang diikutsertakan dalam pameran mewakili Kabupaten Konawe Kepulauan.

“Rasa dan kemasannya sudah sangat layak untuk masuk ke pasar yang lebih luas lagi. Dan wajar kalau menjadi salah satu produk UMKM andalan Kabupaten Konkep,” cetus Jumin.

Lebih lanjut dia mengatakan, saat peninjauan oleh tim penilai dari Kementrian Ekonomi Kreatif RI dan Dinas Pariwisata Provinsi Sultra, produk UMKM binaan PT GKP salah satu produk yang dinilai bagus, baik dari sisi rasa dan kemasan.

“Rencananya, produk UMKM binaan GKP akan terus kita ikutkan dalam berbagai kegiatan pameran sebagai produk unggulan baik dari Konawe Kepulauan ataupun Provinsi Sultra. Produknya sudah layak masuk ke pasar nasional,” urai Jumin.

Ada tiga kelompok UMKM binaan PT GKP. Dua UMKM untuk pengolahan jambu mete yang diberi label Samaturu dan satu kelompok memprodukai keripik kelapa dengan nama Mohawi.

Untuk produk olahan jambu mete, terdiri dari 6 rasa, yakni rasa original, pedas manis, gula aren, coklat, bawang putih dan rasa gula putih. Sedangkan untuk produk keripik kelapa, terdiri tiga rasa, yakni rasa coklat, susu dan rasa gula aren.

Semoga dengan keikutsertaan produk UMKM binaan PT GKP di berbagai pameran atau acara baik yang berskala lokal, provinsi atau nasional, pasarnya akan semakin luas dan bisa terus membawa manfaat yang lebih besar bagi anggota kelompok dan masyarakat.

Laporan: Aden

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